So you have done your work of setting up analytics and you’ve gone down to the figures and data, but what if there’s more than just simply knowing the figures, such as number of visitors and time they spent on your site?
Advance Segmentation provide you with a deep insight of your metrics, with this tool you can customize further down and learn more about the behaviour of each visitors in a more detailed fashion. It can also be used as a communication tool for someone who is not a web analytics savy such as the company owners who’s just focused on strategy of their business, this will give them a trend on the metrics that you have setup.
In relation to improving your Conversion rate this can provide you access to deeper knowledge into your visitor’s experience inside your site. Setting it is easy, how you set it to fit your end goal is something you should be discussing with your marketing or sales team.
How to setup your Advance Segmentation?
Here are the following steps.
1. Think about the segment that you want to design and what kind of visits it will include. Identify the appropriate dimensions or metrics for your segment.
2. For example, if you only want to see visits with two or more unique purchases in your reports, you would choose the ‘Unique Purchases’ metric. Drag the dimension or metric into the field bordered by the dotted lines. Note that the new fields Condition and Value now become available.
3. Choose the Condition appropriate to your segment. In our example, visits with two or more unique purchases will require a ‘Greater than’ condition.
4. Enter the comparison Value for your segment. In our example, we will enter ‘2’ as the Value. Please make sure that you test each segment to ensure you have conditions that make sense for your segment. An example of a pair that will return a ‘0’ value is Condition: URL, Value: Less than
5. Take a look at the valid conditions.
6. You can add “and” or “or” statements to your segment if you want to make the segment more inclusive or more restrictive.
7. Click ‘Test Segment.’ You will see how total visits to your site are filtered down once you apply the conditions you’ve just defined.
8. Name your segment, then click ‘Create Segment’ to finish.
9. In order to apply it to a report, you can select ‘apply to report’ from the menu of Manage Advanced Segments page, or select the segment you just created from the Advanced Segments pull-down menu found at the top of all your Analytics reports.